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Email Marketing: 3 reasons I was sucked into a Pandora win-back campaign

After a year of experience at MECLABS, Rebecca Strally, Optimization Manager, prides herself on being immune to catchy subject lines, blasted discount sends and tricky calls-to-action. But, with the...

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Email Marketing: Which of these 5 Award nominees can help you improve results?

In preparation for Email Summit 2015, we're offering you a chance to tell us who should win this year's MarketingSherpa Email Award -- Readers' Choice, sponsored by BlueHornet. Read this blog post to...

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Essential Elements of Email Marketing: Experts interviewed from Email Summit...

This MarketingSherpa Blog post features a video from Email Summit 2014 with several expert opinions on what email elements were going to be important over this past year. Check out the video and see...

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